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Is Your Website Working for You?

Your website is the gateway for your digital presence. Whether you are looking to sell to a wider geographical market or to provide a service to a localized area, your website needs to instill trust, attract customers and generate sales.

So how do you create a website that will do all this?

Start by asking yourself what the purpose of your website is and who is your target audience. By spending a little time at the beginning of the design stage you will be able to strengthen your brand identity and make a stronger first impression. You will be able to showcase your expertise so you stand out from your competition. Your brand identity will guide all visual elements of web design, including:

Layout: the way visual elements and text are arranges
Color: Color scheme is chosen to enhance your brand
Font: Size and type of font chosen specifically for your target audience
Content: needs to be relevant and useful, clearly defining what solutions you provide and why your site visitor should do business with you

The visual elements work with the unseen elements of web design to shape the visitor’s experience.

How will this experience rate?

The answer to this question depends not only on how well your brand identity is represented by your visual design element choice but also by the user-friendliness of your website. Web designers know that there are factors several contributing factors to building a website that is both beautiful and functional.

Load time: site visitors expect a quick load time – if it takes more than 2-3 seconds they will go somewhere else
Responsiveness: over 60% of internet viewers are using their mobile devices – your website needs to adjust to all size tablets and smartphones
Navigation: can you visitors easily move around your site so they can find what they want easily?
Inter-activeness: Are there ‘call to action’ buttons, sign-up for newsletters, contact forms etc …

Websites that are designed with both form and function in mind will effectively instill trust and motivate site visitors to act – thus leading to sales.

So I’ve had some site visitors – how do I attract more market share?

There are paid ways you can increase our visibility on the web by why don’t we start out with some ways you can incorporate non-paid search engine results. By thinking with this goal in mind at the design stage your website can incorporate the technical and the creative elements required to improve search engine ranking. Search engines are the primary method of navigation for most internet users. There are 3 major search engines – Google, Bing, and Yahoo – with Google accounting for 80% of all searches. Each search engine uses slightly different criteria to rank your site. A website that has been search engine optimized (SEO) takes this into account. Some basic SEO practices include:

Keywords: Descriptive words and short phrases to accurately describe your business
Meta Tags: Make use of each page’s description
Site Navigation: Create a naturally flowing hierarchy
Site Map page: including this page will help search engines find you
Quality Content: interesting sites will increase recognition on their own

By building useful search engine optimization techniques into your website design your site should rank higher. People are drawn to websites near the top of the page, being ranked closer to the top of the page will instill trust in customers and bring you more visitors.
The more visitors you have the more potential sales.

Why do I hear about social media marketing?

This is another very important way you can move your business forward. Social media can generate visits to your website. There are different social media platforms you can use to connect with your target audiences. Successful social media campaigns engage visitors through insight and inspiration, which in turn promotes their business. With social media, you can invite people to participate in polls or contests, pose a question and ask them to comment, share your expertise, and provide special discounts/rates. Social media marketing can make your business highly visible as you are building a network of connections that will not only buy your product/service but who will also promote it to their friends, colleagues, and families.

Congratulations Now you have a highly visible web presence designed to instill trust, attract customers and capture market share. So back to the original question – is your website working for you?

At Kynon Technology we understand the importance of a well-designed website. As a small business ourselves we know the importance of making every promotional dollar count and we take great pride in helping small businesses grow – we build websites that build your business. Whether you are starting from scratch or looking for a refresh, we would love to have the opportunity to connect with you and discuss your digital needs. Please feel free to contact us for a free website analysis report.

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