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WHAT IS CONTENT CREATION FOR A WEBSITE?

Your brand is defined by what you say about your business

What are you saying about your business?

Content is what you say about your business and how it's going to improve or solve problems for your customers.  Creating content is hard work, really hard work.  It takes time and effort to view your business from your customer's viewpoint.  It's easy to say what you do in your business, you may even have a language that is used to communicate with co-workers, such as an electrician talking specifications or devices.  Your customers are not interested in all the details, they are only interested in what problems your business can solve or add value to it.  Thus, writing good content takes time and a change of mindset.  That's where we can help.  We look at the business from your customer's viewpoint and seek to write to solve those problems.  You know your business the best, but often it takes an outsider to help explain.  We can help

Content creation for a website.

Writing good content takes time and a change of mindset.  That's where we can help.  We look at the business from your customer's viewpoint and seek to write to solve those problems.

WE CAN HELP CREATE CONTENT

Your brand gets only one shot to make an impression, make it count with interesting content. It often is the only difference between you and your competition

WHAT IS CONTENT?

Content is the wording on your website, it's the headings, the statements, and the paragraphs of text.  Creating content is usually the most difficult and time-consuming step in the whole process of creating a website that generates interest and gets your customer reading about the products and services you offer.  The best way to approach content creation is that it's going to take time and revisions on the message.  Most businesses define what it does for its customer by talking about the features of the product, but customers are rarely interested in the features directly.  More often, your customers are wanting to know how the benefits your product or service will make their lives better or simpler.  We suggest creating content from the benefits that your business solves.

WE CAN HELP WITH THE CONTENT CREATION.

You know your business better than anyone else but getting the message out may not be your thing.  We suggest you look at your most successful competition for ideas to start. Maybe look at businesses that are similar in different cities or countries and look for the phrases or ideas that jump out or resonate. We don't recommend your plagiarize but instead use these top businesses as a starting point for ideas on how to convey your message.  With some time invested in editing the ideas, your message will be conveyed clearly to your customers, your audience.  We can help create dynamic content that gets your brand out.

MAKE A STATEMENT WITH IMAGES

Images or video are a great way to add to the message your wanting to convey, use them to reinforce an idea

HOW CAN IMAGES ADD TO THE CONTENT?

We live in a world surrounded by images either online, printed ads, or on the TV.  Our minds are wired to believe what we see.  Having content that is further communicated through the use of images makes a big impression on your customer. Their belief in your business is enhanced with the right image.

CAN VIDEO ADD TO THE MESSAGE?

Video and YouTube is a great way to add to the message or content of the website if you have the time and experience in copy and editing.  Video can add to the business's ability to solve problems for the customer such as results, outcomes from using the products.  One of the problems encountered with video is that the Google search engines bots don't have a way to scan video like they do with writing.  If you're going to rank with Google search engines, you will still need the written word for the bots to rank your site.

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