WHAT IS CONTENT CREATION FOR A WEBSITE?
Your brand is defined by what you say about your business
What are you saying about your business?
Content is what you say about your business and how it's going to improve or solve problems for your customers. Creating content is hard work, really hard work. It takes time and effort to view your business from your customer's viewpoint. It's easy to say what you do in your business, you may even have a language that is used to communicate with co-workers, such as an electrician talking specifications or devices. Your customers are not interested in all the details, they are only interested in what problems your business can solve or add value to it. Thus, writing good content takes time and a change of mindset. That's where we can help. We look at the business from your customer's viewpoint and seek to write to solve those problems. You know your business the best, but often it takes an outsider to help explain. We can help