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Is your website working for you?

Is Your Website Working for You?

Your website is the gateway for your digital presence. Whether you are looking to sell to a wider geographical market or to provide a service to a localized area, your website needs to instill trust, attract customers and generate sales.

So how do you create a website that will do all this?

Start by asking yourself what the purpose of your website is and who is your target audience. By spending a little time at the beginning of the design stage you will be able to strengthen your brand identity and make a stronger first impression. You will be able to showcase your expertise so you stand out from your competition. Your brand identity will guide all visual elements of web design, including:

Layout: the way visual elements and text are arranges
Color: Color scheme is chosen to enhance your brand
Font: Size and type of font chosen specifically for your target audience
Content: needs to be relevant and useful, clearly defining what solutions you provide and why your site visitor should do business with you

The visual elements work with the unseen elements of web design to shape the visitor’s experience.

How will this experience rate?

The answer to this question depends not only on how well your brand identity is represented by your visual design element choice but also by the user-friendliness of your website. Web designers know that there are factors several contributing factors to building a website that is both beautiful and functional.

Load time: site visitors expect a quick load time – if it takes more than 2-3 seconds they will go somewhere else
Responsiveness: over 60% of internet viewers are using their mobile devices – your website needs to adjust to all size tablets and smartphones
Navigation: can you visitors easily move around your site so they can find what they want easily?
Inter-activeness: Are there ‘call to action’ buttons, sign-up for newsletters, contact forms etc …

Websites that are designed with both form and function in mind will effectively instill trust and motivate site visitors to act – thus leading to sales.

So I’ve had some site visitors – how do I attract more market share?

There are paid ways you can increase our visibility on the web by why don’t we start out with some ways you can incorporate non-paid search engine results. By thinking with this goal in mind at the design stage your website can incorporate the technical and the creative elements required to improve search engine ranking. Search engines are the primary method of navigation for most internet users. There are 3 major search engines – Google, Bing, and Yahoo – with Google accounting for 80% of all searches. Each search engine uses slightly different criteria to rank your site. A website that has been search engine optimized (SEO) takes this into account. Some basic SEO practices include:

Keywords: Descriptive words and short phrases to accurately describe your business
Meta Tags: Make use of each page’s description
Site Navigation: Create a naturally flowing hierarchy
Site Map page: including this page will help search engines find you
Quality Content: interesting sites will increase recognition on their own

By building useful search engine optimization techniques into your website design your site should rank higher. People are drawn to websites near the top of the page, being ranked closer to the top of the page will instill trust in customers and bring you more visitors.
The more visitors you have the more potential sales.

Why do I hear about social media marketing?

This is another very important way you can move your business forward. Social media can generate visits to your website. There are different social media platforms you can use to connect with your target audiences. Successful social media campaigns engage visitors through insight and inspiration, which in turn promotes their business. With social media, you can invite people to participate in polls or contests, pose a question and ask them to comment, share your expertise, and provide special discounts/rates. Social media marketing can make your business highly visible as you are building a network of connections that will not only buy your product/service but who will also promote it to their friends, colleagues, and families.

Congratulations Now you have a highly visible web presence designed to instill trust, attract customers and capture market share. So back to the original question – is your website working for you?

At Kynon Technology we understand the importance of a well-designed website. As a small business ourselves we know the importance of making every promotional dollar count and we take great pride in helping small businesses grow – we build websites that build your business. Whether you are starting from scratch or looking for a refresh, we would love to have the opportunity to connect with you and discuss your digital needs. Please feel free to contact us for a free website analysis report.

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8 Reasons why your website is more important than your business card.

Eight reasons why your website is more important than your business card

Years ago your business card was the only way to directly advertise your businesses services and products. It had your contact information and some details on your business which probably included your logo and a hint of your branding. A good start to building a client relationship but in today’s market it’s your website that really allows you to get your message across.

1. Your website is really more than just a little information. It’s really an opportunity to showcase your products and services and if done right, drives business to you in a way a business card never could.

2. Having an online presence is increasingly important as more and people turn to the internet to search for businesses. If someone is searching for you on the web you have a chance to turn this into a client. If someone is searching for your card it could well mean they’ve lost it. And don’t forget how they got it in the first place, you needed to give it to them.

3. Having a website means potential customers can access you anytime they want – your online presence is 24/7 all year round. Ever been out somewhere and want to give someone a card but ran out? When online your potential customers can always find you with a google search.

4. Your website is easily updated and therefore always accurate and showing your latest promotion or marketing campaign. Can you say this about your business card?

5. Your business card has very little feedback from your customers; unlike a website where clients can leave instant feedback.

6. There is only so much space for information and still look good on a business card. On a website, there is a lot more real estate to work with. Besides text and photos, you can also have video from your YouTube channel.

7. You can link your website to your social media for a seamless digital marketing campaign.

8. Your website can help you manage your bookings and with e-commerce, you can make transactions, print receipts, track inventory and keep accounting records all online.

Only having a business card isn’t enough anymore. In today’s market, your business card helps drive people to your website – it’s an important tool when you are networking and building contacts. Your business card should compliment your website and include all important contact information – your company name, your phone number and email, and your website information. Current stats show that 70% of consumers use the internet to find local businesses to deal with and that number is increasing every day. By not having a website you are losing potential business to your competition.

For more information about setting up an affordable, creative, responsive website, contact us today!

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Want to quicken your website, you can

Little Known Ways to Make Your WordPress Website Load Faster

Did you know that Search Engines now use how fast your website loads as a measurement for where your website ranks on a search? If you have a slow loading site your competition may be getting your share of the business. Not only that but a slow load time is no longer acceptable to consumers who want it now, 3 seconds max! So, how do you get a faster load time?

  • One of the fastest ways to improve your load time for your site is to move from a Shared host to a Dedicated host. Shared resources include CPU and Bandwidth, thus slowing down your load time, especially during peak demand. This is usually when your customers are viewing your site. The additional cost for moving from a shared host to dedicated host is minimal considering that consumers rarely move past the first page on their search, you need to be up there.
  • Image size can kill a websites load time, and for no good. Lots of images are often too large and are not compressed. To quicken your website most of the images can be heavily compressed so that they are smaller and lighter to transfer to the end users computer to be viewed. Most screen viewings don’t need to be huge, save that for when your printing only. There are many software programs such as Pixlr Editor that can help change the size of your photos – a free tool that’s super easy to use.
  • Remove plugins you don’t need or use. The use of plugins is what makes WordPress awesome, but just be careful of how many plugins you use. By adding extra plugins the server has to scour through your files, including ones that don’t do anything and add time to your site's performance. After the site is up and running take a careful look at what's installed, remove the plugins that were put there during development. While we are talking about plugins, make sure they are up to date. An out of date plugin could be a security threat.
  • WP Super Cache is one of the most popular WordPress plugins and one that I always use. It's amazing at creating pages of your static site so that the server doesn’t have to go through all the code again to serve the same data over and over to your repeat visitors. It then compresses the pages into smaller packets. The smaller the info to be transferred, the faster the site loads.
    WP Super Cache also includes a Content Delivery Network feature that basically copies some of the information from your website such as photos, video, text, downloadable objects and applications and distributes them to dedicated locations over the world. So, a customer in Sweden will get your pages data from a server in Europe rather that connecting to the server in Seattle, halfway around the world. A closer connection is a faster connection.
  • If your looking to test how fast your site is currently, try pingdom.com for tools that will show you what is taking time to load and suggestions on how to improve your site's performance. If your site takes longer than 3 seconds to load, you may have some work to do.
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