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Where to Market your Website Offline

There are lots of great websites out there that no one knows about. Don't let yours be one of them.

Designing and launching a website is just the beginning of getting others to visit your site. Driving traffic to the new site is crucial to its success. Besides online marketing such as SEO, off-line marketing is just as important. So, here is a list of some ideas on how to off-line market your website.

  1. Use Social Media.   Make sure to link your Social Media account back to your website.  This will make it easy for your followers to get more info about the products and services your business sells.  It's a great way to promote the website.
  2. Start a Blog.  A blog for the business may seem like a lot of work, having to write about stuff you're familiar with.  But having several pages of items that are relevant to the business shows that you are an expert in your field.  When you have many (more than 12) posts, your website will start attracting traffic from Google as you have the answers to many of the common questions people are asking about.  Your business is now an authority on the subject.  Making time for an article once a week is a great way to generate content for others to read on a consistent basis.
  3. Feeling like a Star?  Another way you could also create original content is by creating videos and posting on your YouTube channel.  People frequently search out YouTube videos for answers, by creating videos of things your business is good at you will answer those questions and get noticed.  Today, people are more likely to watch a video with info than read an article on the same subject.  Who knows, you could be the next YouTube star.
  4. Stationary Items.   Make sure that your website address is printed on everything that leaves the office in print.  Things like business cards, letterhead, envelopes, receipts, and e-mail signatures.  Potential customers you meet in person and give a business card to may want to check out the website later in the day.  They are going to your business card for the website address to keep in contact with you.
  5. Car and Truck Signage.  Every day on the commute to work or school you are passing people in traffic everywhere.  An easy way to expose your website to your local community is to put a vehicle wrap on it.  Usually, the vehicle wrap can include the company logo, website address, telephone number and key info about the business such as products and services.  It's an easy way to expose your community to the business and get some recognition for the business at the same time.
  6. Talk it up.  Obviously, word of mouth to others lets people know about your website.  Let them know that if they are looking for info about your business they can check out the website, it's your 24x7 sales force.
  7. Sponsor a community event or a team.  If you're into sports or your clients are you could sponsor the local beer league hockey or little league softball team.  Your business logo would be displayed on all the team jerseys and all the photos of the team.  By the way, it's also a good way to give back to your community.
  8. Office Signage.  The lit up sign or the sandwich board in front of the store are great places to add your web address.  When your physical location is closed, your website is still online answering questions and taking orders.
  9. Promotional Items.  Pens, erasers, post-it-notes, coffee mugs, whatever the item, it's a great place to add the website address so that your potential clients get your business swag in their hands.
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Why we use WordPress for our Content Management System.

We feel that in 2018, WordPress is the Best CMS and here’s why.

WordPress is an amazing platform for developing websites that are Highly Customizable, Mobile Ready and Search Engine Optimized. Not only that, but the websites are Secure. With over 75 million websites, or 59% market share, WordPress is the most popular open source CMS for a reason.

Versatility

WordPress is a powerful tool to build websites with a Flexible framework that allows us to create and modify layouts for a highly customizable website. It's highly adaptable to accommodate all needs through extensions and plugins. There are add-ons for just about every function you want to add to your website – from newsletters, contact forms, email campaigns to fully operational e-commerce integration, complete with credit card payments and invoicing. As your website grows and changes over the years, WordPress is ready for whatever comes around the corner, or the next big thing.

Mobile Responsive Design

Consumers are using their phone more than ever to search for products and services. The increase is so great that it can no longer be ignored. The days of having a phone that needed to be zoomed out and scrolled from left to right are no longer acceptable. First impressions are everything. If your website doesn't look good on a phone or tablet, your potential customers are going to your competition. Luckily, most WordPress sites are built to look great on phones and tablets. Not all CMS’s can say the same.

Search Engine Optimized

Google and all search engines use certain defining parameters, the more parameters you fulfill the higher your website will rank in search results. WordPress, by design, fulfills the criteria list by offering Fast Load Times, Good Coding Standards, XML Sitemaps, Great User Navigation, Image Optimization, Social Media Integration, and AMP. Moving forward, Google has made it very clear that Accelerated Mobile Pages or AMP is going to become one of the major factors in Search Engine Results. If your site isn't AMP ready, your listing is going to the bottom of the results. WordPress has worked very closely with Google, AMP works with WordPress sites. We expect that many non-Wordpress CMS sites will be shuffled to the bottom of the Search Results as they are not in line with AMP.

Security

With everything going on in the world, isn't it nice knowing you have a team of security experts working for you? What we find working with WordPress is that they take Security very seriously. Being the Biggest Website building systems has its challenges, and WordPress is under attack from hackers every day on every site. What WordPress does to combat this is to release updates often if they find a vulnerability. What we find is that if a website is kept up to date, there is little chance for a hacker to get in. That's not to say, they don't try...

We only use WordPress for our websites, were kinda like WordPress Ninjas.

We know it works extremely well for many of our clients, it works excellent for getting great Search Engine Results and AMP. And our developers can just about get it to do everything, including making coffee for us in the morning (not really...)

 

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WordPress - Best CMS for 2018

If you're looking to build a new website or freshen up an old website, WordPress can make it better. Let's work together and make something Awesome!

 

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What is Mobile First Web Design?

Mobile First Web Design is not just about screen resolution and automatically resizable images, instead, it's more about designing a site that can is to be viewed on small screens first and big screens second.

 More consumers are using their smartphones and tablets to search and purchase from websites than ever.  Estimates say that consumers use an average of 5 different devices per person, that's a lot of different devices all with different screen sizes. Consumers are using their smartphones more and more every year, so much that Google is making Mobile-First a bigger priority than ever before.  In mid-2018, the mobile-first index will become one of the key factors for search engine results!  That's right if your website is not mobile ready, then your business listing is moving down the search ranks and your competitor's website now is getting your business.   If you're not mobile-first in 2018, say hi to the dodo bird for me.

The solution is simple.

From the very beginning of choosing a very fast web server, to design process and all the way to the finished product with mobile-first in mind, it must be at the forefront of over decision.  One of the main key ideas when making a mobile-first site is to look at the experience your site delivers.  Is it slow to load, do you have lots of animation, lots of large graphics, is the navigation of the website easy to understand, do you have to scroll out and move about the screen to see the complete page, is the font easy to read and the colors look good together?  

 

If you're looking on how to achieve a mobile-first website, contact us and we would love to help you.

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Business that needed a website, now out of business

A New Sign for Your Business?

If you don't have a website for your business, you may be in need of a new sign.

I think you will agree with me that our society today has gone digital and it seems that we are connected more than ever. In my city, there are two businesses that are 2 blocks away from each other. They carry the same products and services. They have the same pricing and they also share some of the same staff. I tried to contact one of the businesses to offer my services as I noticed they did not have a website. Their competition has a good website that shows the products, services, some info about the business and the people behind it. A couple of weeks ago, I was driving by the business I contacted and noticed there were new signs on the door - "Going out of Business". Not having a website today for your business isn't good for business. Many customers don't believe a business is legitimate unless they have a website. As well, people will often search for your hours, contact info, services, products, specials and other info on your site. Simply put - not having a website today isn't an option. The good news is that getting a website for your business is now easier and more affordable than ever, it's probably more affordable than you think. Contact us to discuss how we can get your business online before you need a new sign.

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8 Reasons why your website is more important than your business card.

Eight reasons why your website is more important than your business card

Years ago your business card was the only way to directly advertise your businesses services and products. It had your contact information and some details on your business which probably included your logo and a hint of your branding. A good start to building a client relationship but in today’s market it’s your website that really allows you to get your message across.

1. Your website is really more than just a little information. It’s really an opportunity to showcase your products and services and if done right, drives business to you in a way a business card never could.

2. Having an online presence is increasingly important as more and people turn to the internet to search for businesses. If someone is searching for you on the web you have a chance to turn this into a client. If someone is searching for your card it could well mean they’ve lost it. And don’t forget how they got it in the first place, you needed to give it to them.

3. Having a website means potential customers can access you anytime they want – your online presence is 24/7 all year round. Ever been out somewhere and want to give someone a card but ran out? When online your potential customers can always find you with a google search.

4. Your website is easily updated and therefore always accurate and showing your latest promotion or marketing campaign. Can you say this about your business card?

5. Your business card has very little feedback from your customers; unlike a website where clients can leave instant feedback.

6. There is only so much space for information and still look good on a business card. On a website, there is a lot more real estate to work with. Besides text and photos, you can also have a video on your YouTube channel.

7. You can link your website to your social media for a seamless digital marketing campaign.

8. Your website can help you manage your bookings and with e-commerce, you can make transactions, print receipts, track inventory and keep accounting records all online.

Only having a business card isn’t enough anymore. In today’s market, your business card helps drive people to your website – it’s an important tool when you are networking and building contacts. Your business card should compliment your website and include all important contact information – your company name, your phone number and email, and your website information. Current stats show that 70% of consumers use the internet to find local businesses to deal with and that number is increasing every day. By not having a website you are losing potential business to your competition.

For more information about setting up an affordable, creative, responsive website, contact us today!

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Little Known Ways to Make Your WordPress Website Load Faster

Did you know that Search Engines now use how fast your website loads as a measurement for where your website ranks on a search? If you have a slow loading site your competition may be getting your share of the business. Not only that but a slow load time is no longer acceptable to consumers who want it now, 3 seconds max! So, how do you get a faster load time?

  • One of the fastest ways to improve your load time for your site is to move from a Shared host to a Dedicated Host. Shared resources include CPU and Bandwidth, thus slowing down your load time, especially during peak demand. This is usually when your customers are viewing your site. The additional cost of moving from a shared host to dedicated host is minimal considering that consumers rarely move past the first page of their search, you need to be up there.
  • Image size can kill a websites load time, and for no good. Lots of images are often too large and are not compressed. To quicken your website most of the images can be heavily compressed so that they are smaller and lighter to transfer to the end users computer to be viewed. Most screen viewings don’t need to be huge, save that for when your printing only. There are many software programs such as Pixlr Editor that can help change the size of your photos – a free tool that’s super easy to use.
  • Remove plugins you don’t need or use. The use of plugins is what makes WordPress awesome, but just be careful of how many plugins you use. By adding extra plugins the server has to scour through your files, including ones that don’t do anything and add time to your site’s performance. After the site is up and running take a careful look at what’s installed, remove the plugins that were put there during development. While we are talking about plugins, make sure they are up to date. An out of date plugin could be a security threat.
  • WP Super Cache is one of the most popular WordPress plugins and one that I always use. It’s amazing at creating pages of your static site so that the server doesn’t have to go through all the code again to serve the same data over and over to your repeat visitors. It then compresses the pages into smaller packets. The smaller the info to be transferred, the faster the site loads.
    WP Super Cache also includes a Content Delivery Network feature that basically copies some of the information from your website such as photos, video, text, downloadable objects and applications and distributes them to dedicated locations over the world. So, a customer in Sweden will get your page’s data from a server in Europe rather than connecting to the server in Seattle, halfway around the world. A closer connection is a faster connection.
  • If you’re looking to test how fast your site is currently, try pingdom.com for tools that will show you what is taking time to load and suggestions on how to improve your site’s performance. If your site takes longer than 3 seconds to load, you may have some work to do.
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Is Your Website Working for You?

Your website is the gateway for your digital presence. Whether you are looking to sell to a wider geographical market or to provide a service to a localized area, your website needs to instill trust, attract customers and generate sales.

So how do you create a website that will do all this?

Start by asking yourself what the purpose of your website is and who is your target audience. By spending a little time at the beginning of the design stage you will be able to strengthen your brand identity and make a stronger first impression. You will be able to showcase your expertise so you stand out from your competition. Your brand identity will guide all visual elements of web design, including:

Layout: the way visual elements and text are arranges
Color: Color scheme is chosen to enhance your brand
Font: Size and type of font chosen specifically for your target audience
Content: needs to be relevant and useful, clearly defining what solutions you provide and why your site visitor should do business with you

The visual elements work with the unseen elements of web design to shape the visitor’s experience.

How will this experience rate?

The answer to this question depends not only on how well your brand identity is represented by your visual design element choice but also by the user-friendliness of your website. Web designers know that there are factors several contributing factors to building a website that is both beautiful and functional.

Load time: site visitors expect a quick load time – if it takes more than 2-3 seconds they will go somewhere else
Responsiveness: over 60% of internet viewers are using their mobile devices – your website needs to adjust to all size tablets and smartphones
Navigation: can you visitors easily move around your site so they can find what they want easily?
Inter-activeness: Are there ‘call to action’ buttons, sign-up for newsletters, contact forms etc …

Websites that are designed with both form and function in mind will effectively instill trust and motivate site visitors to act – thus leading to sales.

So I’ve had some site visitors – how do I attract more market share?

There are paid ways you can increase our visibility on the web by why don’t we start out with some ways you can incorporate non-paid search engine results. By thinking with this goal in mind at the design stage your website can incorporate the technical and the creative elements required to improve search engine ranking. Search engines are the primary method of navigation for most internet users. There are 3 major search engines – Google, Bing, and Yahoo – with Google accounting for 80% of all searches. Each search engine uses slightly different criteria to rank your site. A website that has been search engine optimized (SEO) takes this into account. Some basic SEO practices include:

Keywords: Descriptive words and short phrases to accurately describe your business
Meta Tags: Make use of each page’s description
Site Navigation: Create a naturally flowing hierarchy
Site Map page: including this page will help search engines find you
Quality Content: interesting sites will increase recognition on their own

By building useful search engine optimization techniques into your website design your site should rank higher. People are drawn to websites near the top of the page, being ranked closer to the top of the page will instill trust in customers and bring you more visitors.
The more visitors you have the more potential sales.

Why do I hear about social media marketing?

This is another very important way you can move your business forward. Social media can generate visits to your website. There are different social media platforms you can use to connect with your target audiences. Successful social media campaigns engage visitors through insight and inspiration, which in turn promotes their business. With social media, you can invite people to participate in polls or contests, pose a question and ask them to comment, share your expertise, and provide special discounts/rates. Social media marketing can make your business highly visible as you are building a network of connections that will not only buy your product/service but who will also promote it to their friends, colleagues, and families.

Congratulations Now you have a highly visible web presence designed to instill trust, attract customers and capture market share. So back to the original question – is your website working for you?

At Kynon Technology we understand the importance of a well-designed website. As a small business ourselves we know the importance of making every promotional dollar count and we take great pride in helping small businesses grow – we build websites that build your business. Whether you are starting from scratch or looking for a refresh, we would love to have the opportunity to connect with you and discuss your digital needs. Please feel free to contact us for a free website analysis report.

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